Transformation and New Strategy – Interim CEO
“We would gladly choose the interim path again. The efficiency and speed inherent in an interim solution have made a significant difference for our organization and our employees.”
- CLIENT: Aller Media A/S
- POSITION: Interim CEO for subsidiary OTW
- DURATION: 4 months
The Challenge
At Aller Media, we own the content agency OTW, which develops content, strategy, and campaigns for a wide range of companies. The agency employs around 35 people. We suddenly faced an acute leadership challenge when our CEO decided to step down.
The Way Forward
We needed a solution — and fast.
Our immediate thought was interim. It was the fastest way to fill the position with an experienced and competent leader who could deliver from day one. We needed someone who could instantly take charge, motivate the team, and at the same time develop a new strategy to initiate a transformation of OTW.
We met with Christian from Nextt & Mason and gave him the task of finding our interim CEO — someone who could stabilize the organization and drive both people and transformation.
“Give us 14 days,” said Christian. “Then we’ll have the right CEO ready.” It sounded ambitious. Yet, shortly after, we were presented with two strong candidates — both highly qualified and capable of handling the challenge.
One candidate, in particular, stood out as the perfect fit, and we hired him on a four-month interim contract. The entire process took less than 14 days.
The Results
From day one, our interim CEO took full ownership of the role and responsibility. He was thoroughly briefed, came with concrete experience and practical tools, and demonstrated an intuitive understanding of the social leadership competencies the organization needed at that moment.
He has fulfilled the role exceptionally well and taken charge of developing our new strategy — a process that is now well underway.
Going Interim Again
We would not hesitate to go the interim route again. The efficiency, speed, and professionalism that come with an interim solution have made a profound difference for both our organization and our employees. The process has been transparent and trustworthy, reinforcing Nextt & Mason’s credibility as a reliable partner for this and future assignments.
Advantages of Working with Nextt & Mason
- Excellent sparring partner — challenged our thinking, timelines, and candidate expectations
- Strong and active network of approx. 4,000 leadership profiles
- High quality in all presented candidates
- Thorough, well-prepared, and professional approach
- Attentive and with a deep understanding of our needs and challenges
About OTW
OTW – Off the Wall – is one of Aller Media’s creative agencies. For more than three decades, OTW has helped companies create strong content, compelling stories, and engaging campaigns that build brands and connect with audiences.
